As a feminist parent, I love this type of ad. I’m so tired of everything for girls being pink. Can we see a some more girls like this please?! And also, look at the positive parenting message here. It gives the parents a little understanding of what is developmentally appropriate for a child, and how to support and encourage their creativity. Go Lego in 1981!
1981
HOW REFRESHING IS THIS?! Oh my God, am I dreaming?! A girl without makeup holding a house of Legos instead of a pink dreamhouse or a princess wand, I can’t even…!
I love how the ad talks about a child/children instead of boys or girls (and I bet that’s also intentionally inclusive).
I love this so much.
I love it too, just the look on her wee face…:)
the only way this could be better was if she has dungarees on


